Equinix Needs Hannah Bink

Equinix needs Hannah Bink

Senior Marketing Leader

Product Marketing

Growth Marketing

Field Marketing

Digital Marketing

Channel Marketing

Tenacious. marketing. leader.

Meet Hannah

Hannah Howard Bink is a seasoned marketing leader with over 15 years of experience in B2B marketing, spending several years in the data center industry.

Hannah has excelled in key roles across various organizations. As Head of Marketing for zColo she developed all marketing strategies and execution, increasing SQLs more than 11x in first year. She also led the rebranding of Cordant Health Solutions, integrating multiple business units under a unified brand. Currently, as Sr Director of Digital Marketing & Operations at Scaled Agile, she leads all growth marketing efforts, including ABM, embedded base nurture programs, product launches, member renewals and lead generation. This has lead to a 5x increase in inbound lead generation.

Lastly, as a leader, her career journey includes completing leadership programs at Zayo and the Center of Creative Leadership, and earning certifications in SAFe and ABM. Her strategic workforce initiatives have lead to a 52% increase in employee satisfaction and 20% increase in productivity - helping Scaled Agile retain top talent throughout the Great Recession.

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Equinix Fit

Proven Expertise in Data Center Marketing and Leadership

Hannah has extensive experience developing marketing strategies for the data center division at Zayo Group, where she significantly increased SQLs and improved product page performance.

Her leadership in managing marketing teams across multiple countries at Zayo Group and Scaled Agile further demonstrates her capability to handle complex marketing operations at Equinix.

Innovative and Results-Driven Campaigns

With a track record of launching successful marketing campaigns that drive significant traffic and brand awareness, Hannah's innovative approach has consistently delivered high ROI.

Notably, she delivered a 38x return on investment while managing a $2 million marketing budget and reduced event spending by $400,000 annually, showcasing her ability to maximize marketing efficiency.

Diverse Skill Set and Commitment to Continuous Improvement

Hannah's comprehensive skill set includes expertise in digital marketing, field marketing and channel marketing.

This is supported by her proficiency with various marketing tools such as Salesforce, Marketo, and Tableau.

Her commitment to continuous learning is evidenced by her leadership development programs and certifications in SAFe and ABM, making her well-equipped to drive Equinix’s marketing initiatives effectively.

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